This morning, I was getting dressed as I always do, trying to ignore the Today show which was on in the background against my will. The show cuts to commercial, and I hear a TV ad for food. I only caught the tail end of it, but I turned around to see what looked like a delicious piece of meat or some kind of patty. The commercial said something about a new flavor, smoked bacon with egg. Immediately, my mind shifted to fresh fluffy eggs and greasy, crispy bacon frying in a pan. The next thing I know, a dog is running across the screen, and I realize it is a commercial for dog food.
Life rule #1,753: Do not advertise dog food like you would with real food, by showing how good it looks, and describing the flavors. We are not the ones eating it, and the fact that I started craving it just makes me feel bad about myself. Describe the utility that the dog will get from it: healthy, happy, large portion, diet, etc. I do not need to know that the bacon is smoked, and I definitely do not need to know what it looks like.
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